MESSAGING STRATEGY AND CONVERSION COPYWRITING FOR SAAS
Messaging strategy for early and growth stage SaaS companies
Weak messaging is hurting your business. Get a more persuasive website so you convert more visitors into trial users and good-fit customers.
"If you want your copy to do the job of a skilled salesperson, you should hire Adam to write it."
Your code is awesome.
But your copy sucks (probably)
Your software might solve a real problem. Your UI might be beautiful. And your UX might be flawless. But if your sales message is weak then you’re leaking revenue and choking growth. With poor messaging…
You’re losing prospects you could have persuaded to start a trial.
You’re losing trial users you could have converted to customers.
And you’re losing high-value customers you could have retained.
That’s a lot of lost MRR. And bad messaging is usually at the heart of low conversion rates, weak trial activation, and high churn. It’s time to fix that.
Wish your MRR looked more like your ARR?
Then you don’t need a “wordsmith” to write nice sounding sentences. You need help with the core strategy of your message. You need copy that better positions your product, better articulates its core value propositions, and is better at turning traffic into revenue.
Put more simply, you need copy that converts.
So rather than well-worded guesswork (that’s most copy), we use customer data to craft messaging that resonates with your ideal customers. Every single sentence is the result of strategic thinking and a deeper understanding of those customers. You get a message that…
Overcomes their buying objections and builds trust so they sign up.
Creates a sense of urgency so they get off the fence and act today.
Persuades them to start a trial and then become a long-term paying customer.
"Your copy increased conversion by over 42%. I was already sold on the idea of great copy, but it’s great to see some stats to back it up. Great job – those numbers speak volumes."
George Palmer
Founder and CEO of SendOwl
Hey, I’m Adam,
founder of Letalab
When you hire a SaaS messaging expert, good things start to happen. Your message focuses on what your prospects need to hear – not what you think needs to be said. Your message becomes clearer, more relevant and more persuasive. Your message converts.
Important metrics start moving in the right direction. Bounce rates, CAC and churn go down. While visitor-to-trial, trial-to-paid and CLTV go up. Ya know, cool stuff like that.
Proven conversion uplift
15+ years experience
Trained by the very best
Super easy to work with
So which one do you most need help with?
Website
Audit
“Tell me what’s wrong with my site, so I can fix it.”
Get an in-depth audit of your website copy. You’ll discover the holes in your sales message, and how to plug them.
Website
Copy
“I need an expert to help us improve our conversion rates"
Turn your website into your most successful salesperson. Research-based conversion copy, that increases MRR.
Onboarding
Emails
"They start trials, but too few become paying customers"
Get more trial users to become paying customers with better email onboarding and retention sequences.
“Ok, this sounds good.
But how can I trust what you say?”
Good question – you shouldn’t. You should trust the words of one of the smartest and most successful conversion copywriters in the world: Joanna Wiebe, founder of CopyHackers.
“I’ve worked with Adam on SaaS conversion projects and he’s not only talented but very professional. He delivers smart, data-driven copy that’s focused on measurable results. He’s got a way with words. He gets conversion. And he knows how to find his message. If you want your copy to do the job of a skilled salesperson, you should hire Adam to write it.”
“The best investment ever”
“I was so lucky to meet Adam. I was building my MVP and procrastinating on the sales copy. So I decided to hire an expert SaaS copywriter. I chose Adam and, honestly, it was the best investment ever.
Adam did his research and literally owned the product like he was my co-founder. From research to strategy to the pitch-perfect sales copy, the whole experience was fantastic.
One sales landing page for an information product converted a cold Facebook audience at 9.5% (and has now generated 6-figures in sales). Of course, I have continued to hire Adam again and again over many years now.
“There was buy-in from everyone”
“Adam was a pleasure to work with. His clear communication and obsession with data, paired with high natural intuition, made for very actionable copywriting insights for SignEasy.
Recommendations were not based on a hunch or a generalized writing improvement, but rather aligned directly with specific customer pain points and a deep understanding of the product offering.
The messaging audit became an internal 'bible' for SignEasy, and his results serve as core pillars for every function within the company.
“Intelligence and passion in every project”
“We've worked with Letalab over the last five years. Adam and his team consistently bring intelligence and passion to every project. Because of the quality of their research, planning, and execution, the work we do together is always twice as smart and doubly as effective for the client.
His team are all skilled, professional and super easy to work with. Which means my team knows every project will go smoothly. If you’re reading this and wondering if hiring Letalab will be a smart decision, don’t overthink it – it’ll be a great decision.”
Words might seem free, but the wrong ones are very expensive.
So invest in high-converting words that’ll grow your MRR.
Not got a specific project right now, but need help improving your conversion rate?
Then sign up to get expert analysis of SaaS messaging. You’ll learn how to fix the flaws in your copy and turn more visitors into customers.
